Every year, our Annual Gift Drive helps bring joy and comfort to families who need it most.
With 300 local families seeking support this year, your generosity makes all the difference.
Every gift helps make an impact–big and small–for families in need.
Ways to support this holiday:
Adopt a Club Family
When you adopt an entire family this year, you ensure no one goes without.
We suggest a $150-$200 monetary or gift card donation per family member. An example for a family of 3: Safeway, Target, Visa, and Ross gift cards totaling $450–$600.
Can’t adopt a whole family? You can still donate individual gift cards—every contribution helps! See below
Send an email to Hayley Bly to adopt a family.
Provide Gift Cards
A gift card from a grocery store, Target, Walmart, Visa, etc., brings greater dignity to our families during the holidays. It provides the joy and pride that comes from choosing a special gift for their child, cooking a holiday meal, celebrating with family, and so much more! Suggested amount: $150–$200 per family member.
Deliver or mail your purchased gift cards to our headquarters at 1400 N. Dutton Ave., Ste 24, Santa Rosa, CA 95401
Make a Direct Donation
Make a monetary gift and we will purchase gift cards for Club Families on your behalf.
Earlier this year, the Moretti family lost their home in a devastating fire and have been working to rebuild their lives ever since. Throughout this incredibly challenging time, they have relied on the support of their community to help them move forward.
Brothers Marco and Matteo, who are in first grade and kindergarten, have remained active members of the Club community this year. Despite the hardships they have experienced, they continue to bring curiosity, kindness, and enthusiasm to those around them.
Your support this holiday season can help provide comfort, stability, and everyday essentials as the Moretti family continues their journey toward rebuilding. Most importantly, your generosity will give their parents the flexibility to choose what their family needs most during the holidays, creating meaningful moments and new memories together.
The Martinez family is currently navigating housing instability and financial hardship. While living together in a rented room, they remain close-knit, supporting one another with love, determination, and hope for a brighter future.
Marisol, a creative and thoughtful fifth grader, loves expressing herself through art. Her younger brother, Isaac, is an energetic fourth grader with a passion for soccer. Their older sister, now in high school, serves as an important role model and source of encouragement.
Because the family's resources are stretched thin, even everyday necessities can be difficult to afford. Your support can help provide clothing, household essentials, groceries, and other basic needs during the holiday season.
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Q: Why did you move from toys to gift cards?
A: Families know their children best. Gift cards allow parents and caregivers to choose what their kids will truly love—the right size, color, or even a special item they’ve been wishing for. It transforms a moment of charity into a moment of empowerment.
Q: Doesn’t shopping for toys feel more festive for donors?
A: Absolutely. We know many of you have loved picking out gifts over the years. But the real magic of the holidays comes from connection and dignity. When families get to shop for their own children, they experience the same joy we all feel when giving to the people we love. That’s the spirit we want to share.
Q: How does this approach help families?
A: Gift cards allow families to shop locally, often buying clothing, essentials, or meaningful treats together. It removes the risk of duplication or mismatched gifts—and restores a sense of choice and normalcy during what can be a stressful time.
Q: How can I help?
A: It’s simple—donate gift cards from major retailers (Target, Walmart, Amazon, etc.) in increments of $25 or $50, or make a monetary donation and we’ll purchase them for you.
Every card, every dollar, and every act of kindness ensures that families can celebrate with dignity, joy, and choice.
Thank you for continuing to make the holidays brighter—not just through gifts, but through compassion.
Q: Can I deliver the gift cards personally?
A: We love that you want to connect with our families directly. However, to protect their privacy and to help them celebrate the holiday with dignity, we keep Club family details private.
Q: I want to participate, but don’t want to adopt an entire family. Is that ok?
A: Absolutely! Feel free to make a donation to our holiday gift drive or purchase gift cards from Walmart, Target, Safeway, or Food Maxx in any amount. We will make sure they be included in a family’s holiday.
Q: When do I need to turn in the gift cards I’ve collected?
A: We’d like to have all gift cards received in our office by December 7th at 1 PM. Our offices are located at 14oo N. Dutton Ave #24 in Santa Rosa and are open between 8:30am-5pm Monday-Friday for deliveries. If you need to arrange another time, please email Hayley Bly at hbly@bgcsonoma-marin.org.
Questions? Please contact Hayley Bly, Director of Development, at hbly@bgcsonoma-marin.org to learn more about how you can help Club Families this holiday season.